Manifesto
1/ Design is visual communication.
Design can communicate a message bigger than pictures and words. Design can create a mood, educate, change opinions, and it's a tool that must be used judiciously.
2/ The details matter.
Paying attention to the small things is a critical piece of the design process. Asking questions and spending time in research leads to successful outcomes.
3/ Simplicity.
More doesn't always equal better. Strategic planning and editing are key to the development of an outstanding product.
4/ Process is golden.
Great ideas are ultimately the result of lots of ideas, good, bad and otherwise. Exploration is central to each project.
5/ Status quo has to go.
Mediocrity won't fly here. Making things that are "good enough" isn't a worthwhile endeavor. Every project is a challenge to excellence.
6/ Giving back is important.
Whether it's sharing time, knowledge or money, giving to others always creates a positive chain reaction.
Do these values resonate with you? Get in touch.
I've always loved the creative process. Becoming a designer was a natural career choice.
Rachel McClung’s professional design career has included projects ranging from interface design and websites to marketing pieces to identities.
Rachel graduated summa cum laude from Judson University with a B.A. in Visual Communications. She also studied multimedia design at De Montfort University in the UK.
As a part of the design community, Rachel is committed to ongoing development. She is a member of AIGA, the professional association for design. In 2007, Rachel was elected to AIGA Iowa’s board of directors as the web director. She served as chapter co-president from 2009 to 2011 and is now a chapter advisor.
Rachel follows emerging web trends and current events. Her attention to detail and communication skills make project work fun and productive.
